Personalization goes much further than just the right Industry Email List salutation and first name. By using different data sources and forecasting functions, you can really make a difference. Also make sure that you are GDPR compliant and that you have permission to use the data for personalization. Here too, a CDP is essential. 5. Building the campaigns The campaigns Industry Email List have been devised, the content has been developed and the database has been prepared Industry Email List for personalization. Time to build the campaigns in a few simple steps. Here we limit ourselves to the email campaigns: Develop and build all emails.
Make sure the correct audience is called based on the Industry Email List trigger. The data with which you want to personalize must be available in the email marketing software. Make sure the content is available. Sometimes a product feed has to be developed for Industry Email List this in order to automatically include current products or offers in the e-mails. Make the Industry Email List response measurable. Create the necessary forms and landing page and put them live. Test whether everything you have developed works and fits together. Make sure you can monitor whether your campaigns continue to run smoothly.
Measure what you want to know As soon as your Industry Email List campaigns are running you can start drawing conclusions based on the result. Determine Industry Email List the KPIs per campaign. Is the goal engagement? Then look at open rates and click Industry Email List rates. Do you want to generate more reviews with your campaign? Then the number of reviews and the score of those reviews are important. You can display all relevant metrics in a report or dashboard. You can use the reporting functionalities from marketing automation software or external tools such as Tableau or ClickView for this.